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Sunday, September 2, 2012

It wasn't chess

I think a discussion on the matter of Prada's Fall/Winter 2012 women's advertising campaign is in order.  I've been getting quite bored with the recent campaigns but this...this is something new. The fashion was great, of course, but I really loved the idea behind the whole advert. The game of Idontreallyknowwhatitwasbutitwasntchess and the reflection it imposed on the characters and oh don't even get me started on the score. The score. The score. Quite possibly my favorite part of the whole campaign, gave it a new level of intensity. 
Well done Prada, well done.


  1. The score?? What score? We missed it somehow!

    OOohhhh, wait, do you mean the music? Hahaha, we thought you meant the score of the GAME. Like, 3 vs 6. :P

    Anyway, yes, amazing and compelling ad. We'd definitely like to see more of this -- more STORY to showcase the product, rather than gimmicks or ad-speak. Thanks for sharing!


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